F'd Companies: Spectacular Dot-com Flameouts

By Philip J. Kaplan

Now not some time past, the realm was once awash with enterprise capital looking for the following Yahoo! or Amazon.com. No product, no event, no expertise, no marketing strategy -- no challenge. you'll nonetheless get $40 million from traders to begin up your dot-com. and also you may possibly get humans to paintings round the clock for inventory suggestions and the promise of thousands. Then, round April 2000, all of it got here crashing down.

Smart traders, esteemed analysts, and the company press stumbled on themselves asking:

  • Who knew humans would not rush out to alternate of their U.S. cash for a digital foreign money referred to as Flooz?

  • Who knew humans would not blow all their Flooz on a used vehicle from the blokes at iMotors.com?
  • And who wanted a used automobile from iMotors.com once they may well simply sit down at domestic and feature 40-lb. baggage of pet food dropped at them through a sock puppet?

F'd Companies captures the waste, greed, and human stupidity of greater than a hundred dot-com businesses. Written in Philip J. Kaplan's well known, cynical type, those profiles are choked with colourful anecdotes, factoids, and knowledge unavailable at any place else. jointly they shape a gleeful encyclopedia of the way to not run a company. in addition they trap a really notable interval of history.

F'd Companies is needed examining for everybody focused on the "new economic system" -- assuming your severance money can disguise the associated fee.

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The adaptation is portal’s database is usually populated via humans, instead of via computerized spiders. Portals don’t include as a lot info, yet they can be larger geared up and the knowledge is mostly extra suitable in your seek. instance: Yahoo!. Oh yeah, Disney. So . . . lengthy tale brief, Disney found out that their unpopular portal was once a waste of money and time, in order that they trashed it—taking an over $815 million write-off. Disney later revived the move. com area and post a domain that really includes information feeds from Disney houses ABC and ESPN, and an inventory of hyperlinks to different Disney websites. buddies with the Enemy In February 1999, seek engine corporation GoTo. com sued Disney, claiming that Disney’s pass. com brand used to be too just like GoTo. com’s emblem, and used to be inflicting confusion. The case reportedly settled with Disney paying GoTo. com greater than $20 million. sarcastically, GoTo. com now offers the center seek prone at the new pass. com website. QUEPASA. COM Yay, a “portal and group” web site for Spanish audio system. earlier than promoting their last resources for pennies, they'd loose electronic mail, information feeds, even chat rooms! humans, typical humans, truly acquired public stocks of this corporation in a $68 million IPO. Ugh. to begin this sort of, you would like $15 and a loose Geocities site. That’s how Fuckedcompany. com began, that’s pretty well how the entire tremendous group websites begun. In November 2000, Gary Trujillo, chairman of this fiasco, offered 115,000 stocks at 25 cents a section. At one aspect this inventory used to be up over 15 dollars. He suggestion he used to be gonna be muy rico. I’m gonna pass watch Telemundo now. Buenas noches. SCAPE. COM Scape. com was once an Australian leisure portal specified towards 16- to thirty-nine-year-olds. the corporate tried to make cash from advertisements, in addition to from gathering and promoting person profile details. Scape. com begun with $44 million and made the entire vintage errors. large advertisements expenditures . . . Billboards, radio, television, you identify it. although they'd over a hundred staff, they employed internet consultancy Razorfish to improve their website. Consultancies are stable if you’re now not essentially within the net enterprise. If you’re a legislation company, retail shop, producer . . . they’re effective. but when YOU’RE A FUCKING web site, construct IT your personal GODDAM SELF. in addition to saving a shitload of cash, you’ll have humans round who really understand how the rattling factor works. additionally, their site was once so “hip,” so “edgy,” that it was once tense to take advantage of. Flash, Java, pop-up home windows, gray-on-white textual content . . . that kind of shit will so turn into a specific thing of the previous. HEADLIGHT. COM Distance studying is among the few really excellent purposes for the net. regrettably for HeadLight. com, spending $10 million to construct a website that agents different businesses’ e-learning items was once no longer the best way towards reputation and fortune. HeadLight. com began as essentially an e-learning portal, sending humans off to different websites and companies, hoping to take a lower of the motion. They quickly learned how lame that used to be and built a proprietary supply procedure for various different types of distance studying courseware.

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