Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)

By Marianna Sigala

Social media is essentially altering the way in which visitors and travelers seek, locate, learn and belief, in addition to collaboratively produce information regarding tourism providers and tourism locations. featuring state of the art concept, study and case experiences investigating net 2.0 functions and instruments that rework the function and behavior of the recent iteration of travelers, this booklet additionally examines the ways that tourism businesses reengineer and enforce their enterprise versions and operations, comparable to new carrier improvement, advertising and marketing, networking and data administration. Written through a world team of researchers widely recognized for his or her services within the box of the net and tourism, chapters contain purposes and case reviews in a variety of commute, tourism and rest sectors.

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